Category Archives: PPC

How do you judge your AdWords campaign if you don’t know what “good” is? There are a number of reasons why your campaign may be performing poorly, and below are 5 ways to review your account so you can stop hemorrhaging money.

Almost every small business owner has to wear many hats: leader, accountant, admin, and caffeine fetcher.  Whether you are doing it yourself or learning more to make better decisions with your agency, here are some strategies to help.  These tips are focused solely for the small business that needs to maintain a high ROI for their advertising campaigns which typically feature a limited budget.

1. Figure out what searchers are calling your product – Here’s a mistake I see all the time: the company is calling their product one thing while their customers call it something else.  Using Google’s Keyword Tool, check for slang terms as well as localized terms (“Dallas gutter services”) to find which terms best fit your business.  Don’t assume you know what people are calling your products!  Click on each term to see the first page of results for that search query.  Do those search results match what you think they should?  There are many searches that are entirely information only or job-seeker searches that won’t convert, and we don’t need to have the ad appear for those searches.  After checking for sufficient volume and relevance, you can start building your campaigns.

Social networking sites are now powerful tools for advertising. There are many products and services being advertised on social media since millions of people already have easy access to it. One of the most popular social networking sites today is Facebook.

If you’re an FB user you would notice that there are a lot of products and services and even events advertised in this type of social media. With Facebook, you can readily post blogs which can be uploaded to your homepage. That in itself is already a form of social marketing.