Our Free Competitor Analysis Tool
Today I have decided to release our competitor analysis tool for free. Well, basically free. I am using Pay with a Tweet, which allows you to download the file by just simply showing us some love on Twitter. Just scroll to the bottom of the page to download the tool.
I have been using this tool for about a year now and it has helped me to provide some unique insights to my clients. In a nut shell, the tool provides you with which metrics are the most important for a ranking in a keyword.
I decided to make the tool because over and over again, I was noticing that high ranking websites in one niche may have high about of inbound links. However, in another niche, the top eight ranking sites my have a wealth of articles or may have the targeted keyword in the domain name.
Whatever the metric was, I did not have a tool to quantify the correlation between each metric and the rank of the website for that keyword. That is exactly what our competitor analysis tool does. It will give you an idea of what you need to focus on to rank for your given keywords. It will provide you with actionable items that you can provide to your boss, client , or whomever. It also saves you time in long run because you do not focus on areas that may not be as important for your keywords.
It also estimates the traffic of that the top results are getting for the given keyword based on industry estimates of click-through rate percentages. Just input the total traffic for the keyword from Google Keyword Tools
Currently the tools does take some time to fill in. Using the SEO Site Tools plugin for Chrome or Firefox helps cut down on some of the tediousness. I am currently working on making the tool completely web based and automated. All you will have to do is enter your website and your targeted keywords and the tool will do the rest of the work for you. I will provide the tool free on the SEOhatch website when it is ready.
Lastly, I will post a SlideShare presentation later this week on how to use the tool. It could take some time to get used to using and reading it. If you have any suggestions, please feel free to leave them in the comments of this post or send us an email. Any ideas that you could provide will help make the final product better for all of us!