Marketing Has Changed – Part 3 – Seed and Grow
Social research – listen to the demand
Research is still as important as ever. But now it’s much easier to do. You no longer need to plan and execute surveys or events. One of the benefits of digital marketing is that you can simply monitor the conversation. Using clients for Twitter, Facebook forums or your own Q&A/FAQ section on your site, you can gain real-time results and at a far lower cost than that of traditional surveys.[/word_wrap_left]
This is a well-known concept. The costs involved with using this business strategy, while not non-existent, are certainly far lower than traditional methods. You no longer need multiple departments – making it cheaper. You no longer need to create huge advertising campaigns for minimal returns – making it cheaper. In addition, the tools you need to monitor conversations is free.
Change your email marketing approach – Transform
As outlined earlier; it is clear that email marketing is failing. Spam filters are adapting to become more and more effective, meaning that a straightforward email marketing strategy no longer works hard enough. However, this does not mean that email as a tool is over. You simply need to adapt your email marketing approach instead. Rather than using it for lead generation, you use it for lead nurturing, to encourage people after they’ve shown interest, rather than to create it.
Improve and repeat
The key is keep repeating the steps. As with any business strategy, learn from the successes and take note from those that didn’t go as well. Identify the areas or articles that perhaps let your campaign down, identify any weak areas and keep track of those that exceeded your expectations. Focus on evolving by growing your content and ensure that it reaches leads and potential customers as soon as possible. Keep the steps up, so that returning visitors don’t lose interest and new visitors can see the best of what you have to offer.
Related articles
- Marketing has changed – The Rebirth of Word of Mouth (Part 2) (seohatch.com)
- Marketing Has Changed – Have You? (Part 1) (seohatch.com)
