Using SlideShare to Increase Traffic

SlideShare is rarely one of the first internet marketing mediums that pop in people’s head but it is an extremely valuable tool that can be used in number of different ways to increase your brands reach as well as expertise. It is the world’s biggest online platform for sharing slide shows and other presentational information. Think of it basically as a YouTube for presentations although, it goes much further than just PowerPoint slides. You can upload documents, PDFs, video and webinars as well. With 90 million views monthly, SlideShare presents itself as a huge opportunity to broadcast your work.

For instance, we came across a simple presentation by a Dentist in Lake Mary, FL. The presentation is clean, simple and straight to the point. It offers example of what they do with past results with supplemental pictures. They did a good job of adding the keywords and ‘brand’ name in the title to allow for added SEO benefit. This simple presentation has close to 500 views and doesn’t really offer any more information than a business card would. Imaging the traffic you could receive if you added powerful info from your last seminar or a great tutorial. There are tons of applications for SlideShare.

When adding presentations to SlideShare remember to optimize it just as you would a web page on your website. Use the same keywords and city if applicable. Additionally you can upload your SlideShare presentation to your LinkedIn page and share them on your Facebook and twitter pages. It is a superb way to diversify the way your customers of clients consume your information. Being able to view info using a new vehicle is some time well received by readers. Also, it presents a new channel for potential customers to find you on the internet.

Using SlideShare will cast another net out into your internet fishing quest for more traffic. The more nets you have out there the higher the chances are that you will be found. Search engines will also take note of your diversification and will give you a boost in the page results because of it.